Here’s How Target’s Celebrating Pride Month This June — and All Year
Target | June 1, 2022At Target, they’re proud to support the LGBTQIA+ community this Pride Month and all year long. From a wide-ranging product assortment (their largest yet) to thier Take Pride marketing campaign, community sponsorships and events for Target team members, here’s what to expect in the weeks and months ahead:
Shining a spotlight
They teamed up with LGBTQIA+ designers, entrepreneurs and Target team members to design their 10th annual Pride assortment and authentically celebrate the community. The 250+ piece collection, which is available at every Target store and Target.com, features apparel and accessories, home goods, food & beverage items and more designed by and for the LGBTQIA+ community, whether joining Pride celebrations this summer or showcasing the products proudly year-round.
Creating space
This year, Target’s Take Pride marketing campaign showcases how they’re celebrating Pride Month online, in store and within the community in a way that authentically represents, celebrates and affirms the intersectionality of the LGBTQIA+ community and culture.
Giving back
Target will also continue to support community partners who support the LGBTQIA+ community. Target donated $250,000 donation to GLSEN to advance its mission of creating affirming, accessible and antiracist spaces for LGBTQIA+ students. (This marks their 11th year of partnership, with a total of $2.1 million in support to date.) They’re also awarding a grant to PrideLive, a New York City nonprofit creating a Stonewall National Monument Education & Visitor’s Center at the NYC Stonewall Inn.
Showing up
For Target team members, the Target Pride+ Business Council has put together a full lineup of Pride Month events that address a variety of themes ranging from inclusivity and intersectionality to mental health and fun, celebration and family, and more. Additionally, LGBTQIA+ allies will also get a chance to build their awareness through programming focused on topics like advancing beyond allyship.
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